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The moment that I discovered North Roast Coffee on Instagram was the moment that guided the creation of this video. As an avid coffee fan, my preference changed to whole beans the moment I ground and brewed my first pot. The fresh taste and aroma was unlike pre-ground coffee, with such a richer flavour and smell. North Roast Coffee imports beans from Costa Rica, Columbia, Honduras, Guatemala and Ethiopia, and roasts them to perfection right here in Prince George, B.C. Try them for yourself at https://northroast.ca