The social media posts below were designed around the theme that is already present in the news release. With that as a starting point, I produced the posts below.

This post lets readers know that they don’t have to climb to support the Climb for Cancer, and invites them to donate or volunteer.

This post explains how it can be easy to sign up for the climb by just sending a message on Facebook or Instagram.

This post appeals to the rewarding feeling of giving to a cause, and provide a reminder of how much the donations are needed.

This post introduces the Kordyban Lodge and tells readers why their donations matter and how they are used. The three background images correspond to the three items mentioned in the list.

This post emphasizes the Home Away From Home aspect of the Kordyban Lodge.

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